An internet pastoral: Rethinking network metaphors (keynote address)

  • Margie Borschke (Speaker)

Activity: Talk or presentationInvited talk


Metaphors are commonly wielded to organize and make sense of network technologies, artifacts and practices—we look to ‘the cloud’ to describe a complex infrastructure of technologies and techniques and invoke ‘remix’ to refer to any number of new expressive practices and artifacts from memes to mashups. In this talk, I will draw attention the imaginative work that a selection of network metaphors are asked to perform, and show how a consideration of their often overlooked material and cultural histories contributes to our understanding of the relationship between technology and culture and the circulation of ideas. I will also consider the scholarly use of metaphor and metaphorical turns of phrase as initiators of discourse and critical methods for investigating the complexity of everyday network culture.
Period22 Jul 2019
Event titleAssociation for Cultural Studies Summer Institute 2019: Future of Publics
Event typeConference
LocationFriedrichshafen, GermanyShow on map
Degree of RecognitionInternational