Benefits of Bricolage and Ties in NPD at the Base of the Pyramid Market (BoP)

Siahtiri, V. (Speaker), Hailu Getnet (Speaker), O'Cass, A. (Speaker), Hormoz Ahmadi (Speaker)

Activity: Talk or presentationOral presentation

Period11 Nov 2017 - 15 Nov 2017
Held at2017 Product Development and Management Association Annual Conference
Event typeConference
LocationChicao, United States