Description
Workshop 3: Qualitative data collection using online / hard laddering techniqueDr. Syed Rahman, Macquarie University
| Period | 20 Oct 2021 |
|---|---|
| Event title | CAITHE 2021: JHTM Online Research Symposium |
| Event type | Seminar |
| Location | Adelaide, Australia, South AustraliaShow on map |
| Degree of Recognition | International |
Documents & Links
Related content
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Impacts
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The OCX framework: A new omnichannel customer experience measurement tool
Impact: Commercial impacts, Organisation impacts
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Fourteen distinct safety/security elements for safe customer experience in omnichannel retailing
Impact: Commercial impacts, Society impacts, Policy impacts
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Research Outputs
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Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact
Research output: Contribution to journal › Article › peer-review