Consumer Resources, Houeshold Public Policy and Online Shopping: Understanding Online Channel Adoption Through Sen's Capability Approach

Junjun Cheng (Speaker), Huang, Y. (Speaker), Rongwei Chu (Speaker)

Activity: Talk or presentationPresentation

Period18 Aug 202020 Aug 2020
Event title2020 American Marketing Association (AMA) Summer Academic Conference
Event typeConference
LocationOnline