Guest Lecture at Bangkok University, Thailand: Digital CX: Enhancing Customer Experience using Digital Marketing

Activity: Talk or presentationInvited talk


Dr Helen Siuki presented about digital marketing and customer experience, and how use of digital devices, channels, and technology advances help companies to enhance CX, providing a seam-less omnichannel experience across different touch points. Because of all the combination of digital touchpoints, including the online and offline touch points, managing the digital customer experience is much more complex these days. Brands must be able to predict and deliver what the customer wants, often well before they even ask for it. It also requires brands to use data to understand where customer prefer to interact with them (and when, how and why) and then reflect that in all the touch points….
Held atDepartment of Marketing