"Dr Helen Siuki presented about digital marketing and digital transformation to Southwest Petroleum University students in China. Many of the trends caused or accelerated by COVID-19 require the rewiring of companies around data and digital services – in other words, ‘digital transformation’. Digital transformation is the strategic adoption of digital technologies, used to improve processes and productivity, deliver better customer and employee experiences, manage business risk, and control costs. The rapid shift towards digital consumer preferences and the changes in consumer lifestyle and behaviour have provided companies with great opportunities to further digitalised their business operations and activities...