How to develop a measurement model - Research seminar at Aalto University, Finland (Online)

  • Rahman, S. (Invited speaker)
  • Siegfried Gudergan (Invited speaker)
  • Jamie Carlson (Invited speaker)

Activity: Talk or presentationInvited talk


Research seminar on the scale development methodology used in the recently published article in the Journal of Retailing, and the impact of the OCX measurement model.
Article reference: Rahman, S. M., Carlson, J., Gudergan, S., Wetzels, M., Grewal, D. (2022) Perceived Omnichannel Customer Experience (OCX): Concept, Measurement, and Impact. Journal of Retailing, Ahead of Print,
Period11 May 2022
Held atAalto University, Finland
Degree of RecognitionInternational