Journal of Brand Management (Journal)

Piehler, R. (Guest editor)
Debra Grace (Guest editor)
Christoph Burmann (Guest editor)

Department of Marketing

Activity: Peer-review and editorial of research outputs › Editorial work

Description

Guest editor special issue "Internal Brand Management"

Period	Mar 2016 → Feb 2018
Type of journal	Journal
ISSN	1350-231X
Degree of Recognition	International

Documents & Links

https://link.springer.com/journal/41262/volumes-and-issues/25-3

Related content

Research Outputs
Internal brand management: introduction to the special issue and directions for future research
Research output: Contribution to journal › Editorial