Leveraging Parental Preferences to Inform Policy on Sugar-Sweetened Beverages: A Discrete Choice Experiment

Byambadorj, D. (Speaker)
Sinha, K. (Speaker)
Best, R. (Speaker)
Undram Mandakh (Speaker)

Department of Economics

Activity: Talk or presentation › Presentation

Description

Presented at the IHEA World Congress 2025, this study uses a discrete choice experiment (DCE) to examine parental preferences for sugar-sweetened beverage (SSB) policies in Mongolia. It evaluates the impact of price increases, labelling, sugar reduction, and store placement on parental choices, providing insights into policy effectiveness and consumer behaviour.

Period	22 Jul 2025
Held at	international health economics association
Degree of Recognition	International