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Maximizing brand equity via ambidextrous frontline employees
Siahtiri, V.
(Speaker),
O'Cass, A.
(Speaker)
Department of Marketing
Activity
:
Talk or presentation
›
Presentation
Period
20 Jul 2019
Held at
Frontiers in Service Conference 2019
Event type
Conference
Location
Singapore, Singapore
Documents & Links
Link to conference program book