Multistage research process for developing and validating a new scale/measurement model aiming a publication at the top journals. - Research seminar at the University of Newcastle (UoN), Australia (F2F and online)

  • Rahman, S. (Invited speaker)
  • Jamie Carlson (Speaker)
  • Siegfried Gudergan (Invited speaker)

Activity: Talk or presentation › Invited talk

Description

Research seminar on the scale development methodology used in the recently published article in the Journal of Retailing, and the impact of the OCX measurement model.
Article reference: Rahman, S. M., Carlson, J., Gudergan, S., Wetzels, M., Grewal, D. (2022) Perceived Omnichannel Customer Experience (OCX): Concept, Measurement, and Impact. Journal of Retailing, Ahead of Print, https://doi.org/10.1016/j.jretai.2022.03.003
Period14 Oct 2022
Held atUniversity of Newcastle, Australia, New South Wales

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