OCX framework published in the Journal of Retailing - Research seminar at James Cook University, Australia (Online)

  • Rahman, S. (Invited speaker)
  • Jamie Carlson (Invited speaker)
  • Siggi Gudergan (Speaker)

Activity: Talk or presentation › Invited talk

Description

Research seminar on the scale development methodology used in the recently published article in the Journal of Retailing, and the impact of the OCX measurement model.
Article reference: Rahman, S. M., Carlson, J., Gudergan, S., Wetzels, M., Grewal, D. (2022) Perceived Omnichannel Customer Experience (OCX): Concept, Measurement, and Impact. Journal of Retailing, Ahead of Print, https://doi.org/10.1016/j.jretai.2022.03.003
Period4 May 2022
Held atJames Cook University, Australia, Queensland
Degree of RecognitionInternational

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