Omnichannel customer experience (OCX) - Research seminar at The University of Western Australia (Online)

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• Activities

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• OCX framework published in the Journal of Retailing - Research seminar at James Cook University, Australia (Online)

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• Projects

• Customer experience in omnichannel retailing

  Project: Research

• Impacts

• The OCX framework: A new omnichannel customer experience measurement tool

  Impact: Commercial impacts, Organisation impacts

• Press/Media

• Expert comments in Customer Experience (CX) and User Experience (EX) related discussions in the media

  Press/Media: Expert Comment

• Reference to the OCX framework in blogs and news articles

  Press/Media: Other

• Contribution to the Customer Experience (CX) and User Experience (UX) related discussion in the media

  Press/Media: Public Engagement Activities

• Research Outputs

• Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact

  Research output: Contribution to journal › Article › peer-review