Perceived omnichannel customer experience (OCX) - Research seminar at Macquarie University, Australia (F2F and Online)

Rahman, S. (Keynote speaker)
Siggi Gudergan (Invited speaker)
Jamie Carlson (Invited speaker)

Department of Marketing

Activity: Talk or presentation › Presentation

Description

Research seminar on the scale development methodology used in the recently published article in the Journal of Retailing, and the impact of the OCX measurement model.
Article reference: Rahman, S. M., Carlson, J., Gudergan, S., Wetzels, M., Grewal, D. (2022) Perceived Omnichannel Customer Experience (OCX): Concept, Measurement, and Impact. Journal of Retailing, Ahead of Print, https://doi.org/10.1016/j.jretai.2022.03.003

Period	6 May 2022
Held at	Department of Marketing
Degree of Recognition	National

Documents & Links

OCX_Sesearch_Seminar_MQBS
File: image/png, 1.32 MB
Type: Other

Perceived omnichannel customer experience (OCX) - Research seminar at Macquarie University, Australia (F2F and Online)

Description

Documents & Links

Related content

Press/Media

Contribution to the Customer Experience (CX) and User Experience (UX) related discussion in the media

Reference to the OCX framework in blogs and news articles

Activities

Omnichannel customer experience (OCX) - Research seminar at The University of Western Australia (Online)

Impacts

The OCX framework: A new omnichannel customer experience measurement tool

Projects

Customer experience in omnichannel retailing

Research Outputs

Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact