SBCC Summit Training Intensive: Empowering Teens to Investigate Pressing Social Issues and Advocate for Change

Activity: Talk or presentationPresentation


How can young people be empowered to understand social issues affecting their communities and use evidence to advocate for change? This workshop guides participants through how to conduct a rapid community online interaction analysis
(RCOIA) to work with young people on gathering community insights on a public health or other social issue and developing evidence-based recommendations for public authorities. As part of the workshop, we will share the RCOIA toolkit developed
in partnership with the World Health Organisation.

A first principle of the RCOIA is that researchers need to collect and analyse data in spaces where marginalised groups feel
most comfortable expressing themselves. A second principle is that group members must lead efforts to study, report on, and recommend interventions for their own communities; this is particularly true for young people, who are often excluded
from having a voice in policy decisions.

In this workshop, academics, public health professionals, and others working in social and behaviour change learn:

(1) How to design and deliver a "crash course" for young people on classic behavioural research and digital methods;

(2) How to guide young people as they manage fieldwork, articulate findings, and develop recommendations; and

(3) How to centre young people as drivers of advocacy efforts by helping them to share their findings and recommendations with decision makers.

This workshop will use examples from a project using RCOIA methods to build adolescent vaccine confidence and demand but the skills can be adapted and applied to other social issues affecting young people.
Period6 Dec 2022
Event titleInternational Social and Behavior Change Communication (SBCC) Summit
Event typeConference
LocationMarrakech, MoroccoShow on map
Degree of RecognitionInternational