Scale development methodology - Research seminar at Ludwig-Maximilians-University Munich, Germany (Online)

  • Rahman, S. (Invited speaker)
  • Siggi Gudergan (Invited speaker)
  • Jamie Carlson (Invited speaker)

Activity: Talk or presentationInvited talk

Description

Research seminar on the scale development methodology used in the recently published article in the Journal of Retailing, and the impact of the OCX measurement model.
Article reference: Rahman, S. M., Carlson, J., Gudergan, S., Wetzels, M., Grewal, D. (2022) Perceived Omnichannel Customer Experience (OCX): Concept, Measurement, and Impact. Journal of Retailing, Ahead of Print, https://doi.org/10.1016/j.jretai.2022.03.003
Period14 Jun 2022
Held atLudwig-Maximilians-Universität München, Germany
Degree of RecognitionInternational