Description
Research seminar on the scale development methodology used in the recently published article in the Journal of Retailing, and the impact of the OCX measurement model.Article reference: Rahman, S. M., Carlson, J., Gudergan, S., Wetzels, M., Grewal, D. (2022) Perceived Omnichannel Customer Experience (OCX): Concept, Measurement, and Impact. Journal of Retailing, Ahead of Print, https://doi.org/10.1016/j.jretai.2022.03.003
| Period | Mar 2023 |
|---|---|
| Held at | Ludwig-Maximilians-Universität München, Germany |
| Degree of Recognition | International |
Related content
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Projects
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Customer experience in omnichannel retailing
Project: Research
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Impacts
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The OCX framework: A new omnichannel customer experience measurement tool
Impact: Commercial impacts, Organisation impacts
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Research Outputs
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Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact
Research output: Contribution to journal › Article › peer-review
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Press/Media
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Reference to the OCX framework in blogs and news articles
Press/Media: Other
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Contribution to the Customer Experience (CX) and User Experience (UX) related discussion in the media
Press/Media: Public Engagement Activities
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Activities
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Omnichannel customer experience (OCX) - Research seminar at The University of Western Australia (Online)
Activity: Talk or presentation › Invited talk