Unpacking the role of brand-oriented people processes as determinants of service solutions performance and brand equity

Siahtiri, V. (Speaker), O'Cass, A. (Speaker), Nima Heirati (Speaker)

Activity: Talk or presentationPresentation

Period12 Jun 2018
Event titleLa Londe Conference 2018: 15th International Research Conference in Service Management
Event typeConference
LocationLa Londe, France