Why don’t things happen: hurdles to green practices

E. Guenther (Speaker), Linnenluecke, M. (Speaker), L. Preuss (Speaker), K. N. Hockerts (Speaker), A.-K. Hueske (Speaker)

Activity: Talk or presentationOral presentation

Description

Green practices are considered more and more in business, but when it comes to implementation, multiple barriers have to be faced. This workshop intends to bring together hurdle researchers from various fields to draw an overall picture of barrier research. Potential hurdles and concepts about how to measure them as well as overcome them will be looked into alongside discussions such as the integration of hurdle research into organizational theories. During the three hour workshop, participants can expect to gain insight into various perspectives. Our objective is to discuss the state of the art and the need for further research. We aim to integrate diverse perspectives and leveraging expertise. Finally, we intend to establish a hurdle research network across AOM divisions and interest groups.
Period7 Aug 2009 - 11 Aug 2009
Held at69th Annual Meeting of the Academy of Management, AOM 2009
Event typeConference
LocationChicago, IL, United States