Despite passing through a technical recession and consumer confidence being volatile in 2020, there is no slowing down spending in Australia this festive season. The retail industry is hurtling towards the biggest peak in online shopping history – a remarkable outcome given the horror year that 2020 has been for the sector.
Media contributions
1Media contributions
Title Against the odds, festive season shopping is set to break records Media name/outlet The Lighthouse Country/Territory Australia Date 25/11/20 Description With Black Friday sales on this week, retail marketing specialist Associate Professor Jana Bowden explores how shopping has changed during COVID-19 – and why we’ll be spending more this Christmas.
Despite passing through a technical recession and consumer confidence being volatile in 2020, there is no slowing down spending in Australia this festive season. The retail industry is hurtling towards the biggest peak in online shopping history – a remarkable outcome given the horror year that 2020 has been for the sector.URL https://lighthouse.mq.edu.au/article/november-2020/Against-the-odds,-festive-season-shopping-is-set-to-break-records Persons Jana Bowden