Against the odds, festive season shopping is set to break records

Press/Media: Expert Comment

Description

With Black Friday sales on this week, retail marketing specialist Associate Professor Jana Bowden explores how shopping has changed during COVID-19 – and why we’ll be spending more this Christmas.

Despite passing through a technical recession and consumer confidence being volatile in 2020, there is no slowing down spending in Australia this festive season. The retail industry is hurtling towards the biggest peak in online shopping history – a remarkable outcome given the horror year that 2020 has been for the sector.

Subject

Christmas sales records

Period25 Nov 2020

Media contributions

1

Media contributions

  • TitleAgainst the odds, festive season shopping is set to break records
    Media name/outletThe Lighthouse
    CountryAustralia
    Date25/11/20
    DescriptionWith Black Friday sales on this week, retail marketing specialist Associate Professor Jana Bowden explores how shopping has changed during COVID-19 – and why we’ll be spending more this Christmas.
    Despite passing through a technical recession and consumer confidence being volatile in 2020, there is no slowing down spending in Australia this festive season. The retail industry is hurtling towards the biggest peak in online shopping history – a remarkable outcome given the horror year that 2020 has been for the sector.
    URLhttps://lighthouse.mq.edu.au/article/november-2020/Against-the-odds,-festive-season-shopping-is-set-to-break-records
    PersonsJana Bowden