Aussie brands praised and scrutinised after posting about Black Lives Matter

Press/Media: Expert Comment

Description

Dr Abas Mirzaei from the Department of Marketing provided comment to Inside Retail about brands engaging with social issues such as Black Lives Matter as part of their marketing.

Period3 Jun 2019

Media contributions

1

Media contributions

  • TitleAussie brands praised and scrutinised after posting about Black Lives Matter
    Degree of recognitionInternational
    Media name/outletInside Retail
    Media typeWeb
    CountryAustralia
    Date3/06/19
    DescriptionAbas Mirzaei, a senior lecturer at Macquarie University who has been studying ‘woke’ marketing campaigns for the past two years, agreed that brands should think about what they’re doing internally before making public statements.

    “How many of your employees or directors on your board are people of colour? If you have a list of 20 white people out of 20, and then you want to have a conversation about racism, you’re going to face questions,” he said.
    URLhttps://insideretail.com.au/news/aussie-brands-praised-and-scrutinised-after-posting-about-black-lives-matter-202006
    PersonsAbas Mirzaei