Media contributions
1Media contributions
Title Aussie brands praised and scrutinised after posting about Black Lives Matter Degree of recognition International Media name/outlet Inside Retail Media type Web Country/Territory Australia Date 3/06/20 Description Abas Mirzaei, a senior lecturer at Macquarie University who has been studying ‘woke’ marketing campaigns for the past two years, agreed that brands should think about what they’re doing internally before making public statements.
“How many of your employees or directors on your board are people of colour? If you have a list of 20 white people out of 20, and then you want to have a conversation about racism, you’re going to face questions,” he said.URL https://insideretail.com.au/news/aussie-brands-praised-and-scrutinised-after-posting-about-black-lives-matter-202006 Persons Abas Mirzaei