Australian toilet paper truck catches fire sparking new tissue tizzy

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Jana Bowden, an associate professor of marketing at Macquarie University, said government calls for people not to panic-buy toilet paper might actually spur more hoarding.

"When you place restriction notices in front of consumers, and they read for the first time in their entire lives that something like toilet paper, which they've always assumed to be a basic necessity, (is restricted), you think 'that's something I can't live without, I must not live without, therefore I just stockpile'," Bowden said.