Brands in support of Black Lives Matter

Press/Media: Expert Comment


Dr Abas Mirzaei from the Department of Marketing provided comment to Marketing Magazine about brands engaging with social issues such as Black Lives Matter as part of their marketing. 

Period9 Jun 2020

Media contributions


Media contributions

  • TitleBrands in support of Black Lives Matter
    Degree of recognitionInternational
    Media name/outletMarketing Magazine
    Media typeWeb
    DescriptionDr Abas Mirzaei, a senior lecturer at Macquarie Business School, has been studying ‘woke’ (awake to important social issues, discrimination and injustice) marketing campaigns for the past two years says: “If brands genuinely care, they need to respond relative to their power. Claiming and offering support without demonstrating effective change in behaviour is toxic for brands.”
    Producer/AuthorJASMINE GIULIANI
    PersonsAbas Mirzaei