Title Brands risk backlash over Black Lives Matter. Should they still speak out? Degree of recognition International Media name/outlet Inside FMCG Media type Web Country Australia Date 15/06/20 Description “Even if Pepsi is opportunistic and Adidas comes under pressure, they trigger the social debate which is really important for any cultural change.”
Mirzaei acknowledged that for change to occur, however, brands need to do more than just make statements.
“If we’re still fighting against racism in 10 years’ time, then Nike can’t just change their logo. We’re going to be asking what else have you done? How many black people have you recruited?”
Producer/Author Heather Mcllvaine URL https://insidefmcg.com.au/2020/06/15/brands-risk-backlash-over-black-lives-matter-should-they-still-speak-out/ Persons Abas Mirzaei