Christmas in the metaverse: Why the festive season is moving into virtual worlds

Press/Media: Research

Description

From designer fashion to cosmetics and concert tickets, shoppers are increasingly filling Christmas stockings with gifts from virtual worlds, rather than bricks and mortar shops.

Period	16 Dec 2024

Media contributions

Title	Christmas in the metaverse: Why the festive season is moving into virtual worlds
Degree of recognition	International
Media name/outlet	The Lighthouse
Media type	Web
Country/Territory	Australia
Date	16/12/24
Description	The metaverse is the next frontier in digital evolution and consists of digital spaces where people socialise, play, learn and spend money.
Producer/Author	Andrew Taylor
URL	https://lighthouse.mq.edu.au/article/december-2024/christmas-in-the-metaverse-why-the-festive-season-is-moving-online
Persons	Syed Rahman, Jana Bowden

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Christmas in the metaverse: Why the festive season is moving into virtual worlds

Description

Media contributions

Related content

Projects

Customer experience in metaverse platforms

Research Outputs

Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experience