Media contributions
1Media contributions
Title CMOs: Let middle managers lead radical innovation Degree of recognition International Media name/outlet CMO Magazine Media type Web Country/Territory Australia Date 22/06/20 Description New academic research argues executive-level marketing leaders should take a backseat and let middle-managers initiate change, while they support and implement it URL https://www.cmo.com.au/article/680687/cmos-let-middle-managers-lead-radical-innovation/ Persons Ralf Wilden