Media contributions
7Media contributions
Title How to develop survey questions for measuring customer experience (CX) in a unique context? Degree of recognition International Media name/outlet Red Media type Web Country/Territory United States Date 17/05/22 Description When there are existing survey questions for gauging experience, it is easy to run a survey with those questions, collect data, and run appropriate analyses to measure experience.
The measurement can help predict the impact of the experience on a few outcomes such as repeat use/purchase intentions. For example, there are scales available for measuring experience with some apps.
However, what about measuring customer experience in a novel context?
This online article offers guidance for developing a new survey for measuring CX/UX.URL https://www.reddit.com/user/SpeechInner1641/comments/ur7yun/how_to_develop_survey_questions_for_measuring/ Persons Syed Rahman Title Vent-why do clients think that a social media presence equals sales? It takes more than that! What’s the best way to convince them? Degree of recognition International Media name/outlet Reddit Media type Web Country/Territory United States Date 27/04/22 Description Referred to the research article for providing empirical evidence that social communication is one of the key dimension of CX, and managers must invest in the relevant activities. URL https://www.reddit.com/r/marketing/comments/ubmac9/ventwhy_do_clients_think_that_a_social_media/i6cejqv/?utm_source=reddit&utm_medium=web2x&context=3 Persons Syed Rahman Title Notes on UX Research Degree of recognition International Media type Web Country/Territory United States Date 25/04/22 Description Discussed what is the most appropriate research method for understanding 'why' customers care about the attributes that contribute to the formation of their CX/US perceptions. URL https://www.reddit.com/r/UXDesign/comments/toijka/notes_on_ux_research/ Persons Syed Rahman Title UX Research Question Degree of recognition International Media name/outlet Reddit Media type Web Country/Territory United States Date 25/04/22 Description Discussed a proper theoretical guideline (i.e., means end chain) for UX/CX related qualitative research. URL https://www.reddit.com/r/UXResearch/comments/u4b61d/uxr_assignment_question/ Persons Syed Rahman Title How would you research for a "Wow moment?" Degree of recognition International Media name/outlet Reddit Media type Web Country/Territory United States Date 19/04/22 URL https://www.reddit.com/r/UXResearch/comments/u0aa24/how_would_you_research_for_a_wow_moment/ Persons Syed Rahman Title How retail marketers can ensure they deliver the ‘right’ customer experience Degree of recognition International Media name/outlet Reddit Media type Web Country/Territory United States Date 19/04/22 URL https://www.reddit.com/r/marketing/comments/47obpt/how_retail_marketers_can_ensure_they_deliver_the/ Persons Syed Rahman Title How to measure omnichannel customer experience? Degree of recognition International Media name/outlet Reddit.com Media type Web Country/Territory United States Date 16/04/22 Description Most retailers, such as Target, Walmart, Woolworths, and Tesco, now operate in an omnichannel environment and it is critical for them to offer an excellent customer experience (CX) across all channels/platforms/media. At the same time, retail managers need to regularly scan customers' CX perceptions to identify areas for improvement. This recent research has developed a survey that managers and researchers could use to measure omnichannel customer experience.
This article is also a great source of information if you are interested in customer journey and services marketing.URL https://www.reddit.com/user/SpeechInner1641/comments/u4klhc/how_to_measure_omnichannel_customer_experience/ Persons Syed Rahman