CPA Magazine Leadership Strategy Business : Build your business: 4 tips for selling online

Meena Chavan, PhD

Department of Management

Press/Media: Expert Comment

Description

https://www.intheblack.com/articles/2020/07/01/build-your-business-4-tips-selling-online

Subject

At a glance

Australia has the tenth largest e-commerce market in the world, with eight out of 10 Australians shopping online.
The approach to improving online sales presence involves four key focus areas: technology, marketing, payments, and fulfilment.
It is also important to stay abreast of competitor strategies, seek expert advice and be open to revising strategy, if needed.

Period	1 Jul 2020

Media contributions

1

Media contributions

Title	Build your business: 4 tips for selling online
Media name/outlet	CPA Magazine In the black
Duration/Length/Size	6 pages
Country/Territory	Australia
Date	1/07/20
Description	CPA Magazine : In The Black Small and medium-sized enterprise (SME) owners can be placed in three broad groups when it comes to their approach to online sales. At one end of the spectrum are the luddites. These are individuals who have made little attempt to adapt to the digital economy, and are not about to start. At the opposite end of the spectrum are the technophiles, who are early adopters of any shiny gadget that comes along. Between those two extremes lies a vast number of SME owners – business people who are aware that e-commerce is of growing importance and feel they should be doing more in that area, but can never quite find the money, time or energy to take significant action. Five experts explain why SME owners in this group should build an effective online sales presence and how they can go about doing so.
Producer/Author	Dr Meena Chavan
URL	https://www.intheblack.com/articles/2020/07/01/build-your-business-4-tips-selling-online
Persons	Meena Chavan