CPA Magazine Leadership Strategy Business : Build your business: 4 tips for selling online

Press/Media: Expert Comment



At a glance

  • Australia has the tenth largest e-commerce market in the world, with eight out of 10 Australians shopping online.
  • The approach to improving online sales presence involves four key focus areas: technology, marketing, payments, and fulfilment.
  • It is also important to stay abreast of competitor strategies, seek expert advice and be open to revising strategy, if needed.
Period1 Jul 2020

Media contributions


Media contributions

  • TitleBuild your business: 4 tips for selling online
    Media name/outletCPA Magazine In the black
    Duration/Length/Size6 pages
    DescriptionCPA Magazine : In The Black

    Small and medium-sized enterprise (SME) owners can be placed in three broad groups when it comes to their approach to online sales. At one end of the spectrum are the luddites. These are individuals who have made little attempt to adapt to the digital economy, and are not about to start.

    At the opposite end of the spectrum are the technophiles, who are early adopters of any shiny gadget that comes along.

    Between those two extremes lies a vast number of SME owners – business people who are aware that e-commerce is of growing importance and feel they should be doing more in that area, but can never quite find the money, time or energy to take significant action.

    Five experts explain why SME owners in this group should build an effective online sales presence and how they can go about doing so.
    Producer/AuthorDr Meena Chavan
    PersonsMeena Chavan