Do we really need the fashion industry to weigh in on political and humanitarian issues?

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Dr Abas Mirzaei from the Department of Marketing provided comment to Fashion Journal about brands engaging with social issues such as Black Lives Matter as part of their marketing. 

Some might argue that raising awareness for a cause can only be a good thing. Abas Mirzaei, the Senior Lecturer in the Department of Marketing at Macquarie University thinks so. “If the ultimate outcome of woke marketing is a greater support in the fight against social injustice, a greater platform for debate on social issues, then that’s a positive outcome for the society, regardless of the motivations.”