Does marketing influence culture or does culture influence marketing?

Press/Media: Expert Comment

Description

For marketing specialists, it is obvious that marketing strategies must consider the local culture. Just as it is unlikely you will see Tony Abbot in speedos advertising ice-cream on a Korean channel,  it will not be anytime soon that you will see a K-pop star advertising a brand of chopsticks on channel 10. Or so we can dream. But how does marketing influence our culture? Does marketing influence our culture or does culture influence marketing?

Subject

For marketing specialists, it is obvious that marketing strategies must consider the local culture. Just as it is unlikely you will see Tony Abbot in speedos advertising ice-cream on a Korean channel,  it will not be anytime soon that you will see a K-pop star advertising a brand of chopsticks on channel 10. Or so we can dream. But how does marketing influence our culture? Does marketing influence our culture or does culture influence marketing?

Period25 Feb 2020

Media contributions

1

Media contributions

  • TitleDoes marketing influence culture or does culture influence marketing?
    Degree of recognitionRegional
    Media name/outlet2ser
    Media typeRadio
    Duration/Length/Size8:08
    CountryAustralia
    Date25/02/20
    DescriptionFor marketing specialists, it is obvious that marketing strategies must consider the local culture. Just as it is unlikely you will see Tony Abbot in speedos advertising ice-cream on a Korean channel, it will not be anytime soon that you will see a K-pop star advertising a brand of chopsticks on channel 10. Or so we can dream. But how does marketing influence our culture? Does marketing influence our culture or does culture influence marketing?
    Producer/AuthorNeilab Osman
    URLhttps://2ser.com/does-marketing-influence-culture-or-does-culture-influence-marketing/
    PersonsMichael Volkov