Facebook fallout reverberates across the nation, with unsuspecting organisations caught in the crossfire

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The fallout from Facebook's blocking of news content in Australia has reverberated across the nation.

The tech giant's move was intended to hit big media outlets, but small publishers, government agencies, emergency services and charities have all been caught in the crossfire, all in the middle of a health crisis and vaccine rollout.

Facebook has started restoring some of those sites, but it's raised questions about the precarious nature of relying on the goodwill of a social media behemoth.

It's left businesses and organisations scrambling to keep connected with communities that they've spent years building.