Feeling pressured to buy Christmas presents? Read this (and think twice before buying candles)

Description

Christmas marks a peak in consumerism across the West. Despite the COVID downturn, this Christmas the spending frenzy is unlikely to be dampened.

One consumer sentiment survey showed about 12% of people expect to spend more this Christmas than in previous years. About one-third expected to spend less – a similar result to previous years. And retailers are also feeling optimistic: more than one in three expect Christmas sales to exceed 2019 by more than 5%.

All this festive spending creates significant waste, particularly in the form of unwanted gifts.

So before you finish your Christmas shopping, it’s worth considering why we feel forced to spend big on gifts during the silly season, and whether there are better, greener alternatives.