Instagram (MQ central marketing): Necro-branding' - a term coined by MQBS to describe how brands transform deceased icons into timeless legends (please watch short video)

Press/Media: Expert Comment

Period27 Nov 2024

Media contributions

1

Media contributions

  • TitleNecro-branding' - a term coined by MQBS to describe how brands transform deceased icons into timeless legends.
    Degree of recognitionInternational
    Media name/outletInstagram (International), Australia, Web
    Media typeWeb
    Country/TerritoryAustralia
    Date27/11/24
    Description'Necro-branding' - a term coined by MQBS to describe how brands transform deceased icons into timeless legends.
    Producer/AuthorMacquarie University
    URLhttps://www.instagram.com/macquarieuni/reel/DC3jiwft1nC/
    PersonsChris Baumann
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