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Introduction to the OCX Framework published in the Journal of Retailing

Press/Media: Research

Description

This video provides a quick introduction to the latest omnichannel customer experience (OCX) measurement tool / scale development article published in the Journal of Retailing

Period15 Apr 2022

Media contributions

1

Media contributions

  • TitleHow to measure omnichannel customer experience?
    Degree of recognitionInternational
    Media name/outletYouTube
    Media typeWeb
    Duration/Length/Size7 minutes
    Country/TerritoryAustralia
    Date15/04/22
    DescriptionThis video provides a quick introduction to the latest omnichannel customer experience (OCX) measurement tool / scale development article published in the Journal of Retailing.
    Producer/AuthorDr Syed Rahman
    URLhttps://youtu.be/5VT67sPmGIU
    PersonsSyed Rahman
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