LinkedIn post discussing my recent A* publication

Press/Media: Research

Period17 Nov 2020

Media contributions

1

Media contributions

  • TitleNew paper out on customer engagement (CE) in firm-hosted online brand communities (OBCs)
    Degree of recognitionInternational
    Media name/outletLinkedIn
    Media typeWeb
    CountryAustralia
    Date17/11/20
    DescriptionNew paper out on customer engagement (CE) in firm-hosted online brand communities (OBCs)! Using multi-country data, we test the validity of two second-order measurement models (OBC-SiteQUAL and CE). Our insights reliably confirm the mediating effect of CE in the theoretical framework. This latest paper published in an ABDC A* journal provides an excellent template for validating hierarchical component models (HCMs) and reporting advanced SEM analyses using #SmartPLS such as confirmatory tetrad analysis (CTA-PLS), mediation tests, and multigroup analysis (PLS-MGA).
    URLhttps://www.linkedin.com/posts/syedmrahman_smartpls-marketing-research-activity-6719397737961541632-pb_x
    PersonsSyed Rahman