Mobilisation of Emotions in Advertising: A Cross-cultural Perspective

Press/Media: Expert Comment

Description

‘Emotional branding’, or the mobilisation of emotions in creating a brand identity, raises an intriguing question, not only in the fields of advertising and marketing, but also in the field of cross-cultural communication: Is there a typology of marketing framework driven by the way people of the same culture communicate?

Period6 Sep 2019

Media contributions

1

Media contributions

  • TitleMobilisation of Emotions in Advertising: A Cross-cultural Perspective
    Degree of recognitionNational
    Media name/outletHistories of Emotion, The Australian Research Council’s Centre of Excellence for the History of Emotions
    Media typeWeb
    CountryAustralia
    Date6/09/19
    Description‘Emotional branding’, or the mobilisation of emotions in creating a brand identity, raises an intriguing question, not only in the fields of advertising and marketing, but also in the field of cross-cultural communication: Is there a typology of marketing framework driven by the way people of the same culture communicate?
    Producer/AuthorChavalin Svetanant
    URLhttps://historiesofemotion.com/2019/09/06/mobilisation-of-emotions-in-advertising-a-cross-cultural-perspective/
    PersonsChavalin Svetanant