Mobilisation of Emotions in Advertising: A Cross-cultural Perspective

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    Description

    ‘Emotional branding’, or the mobilisation of emotions in creating a brand identity, raises an intriguing question, not only in the fields of advertising and marketing, but also in the field of cross-cultural communication: Is there a typology of marketing framework driven by the way people of the same culture communicate?

    Period6 Sept 2019

    Media contributions

    1

    Media contributions

    • TitleMobilisation of Emotions in Advertising: A Cross-cultural Perspective
      Degree of recognitionNational
      Media name/outletHistories of Emotion, The Australian Research Council’s Centre of Excellence for the History of Emotions
      Media typeWeb
      Country/TerritoryAustralia
      Date6/09/19
      Description‘Emotional branding’, or the mobilisation of emotions in creating a brand identity, raises an intriguing question, not only in the fields of advertising and marketing, but also in the field of cross-cultural communication: Is there a typology of marketing framework driven by the way people of the same culture communicate?
      Producer/AuthorChavalin Svetanant
      URLhttps://historiesofemotion.com/2019/09/06/mobilisation-of-emotions-in-advertising-a-cross-cultural-perspective/
      PersonsChavalin Svetanant
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