Necro-branding' - a term coined by MQBS to describe how brands transform deceased icons into timeless legends.

Press/Media: Expert Comment

Period	15 Nov 2024

Media contributions

Title	Necro-branding: Bisnis triliunan pernak-pernik mendiang artis
Degree of recognition	International
Media name/outlet	The Conversation
Media type	Web
Country/Territory	Australia
Date	15/11/24
Description	This is the Indonesian version of the original article in English.
URL	https://theconversation.com/necro-branding-bisnis-triliunan-pernak-pernik-mendiang-artis-242667
Persons	Chris Baumann