Media coverage
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Media coverage
Title Prove it or lose her: The new rules for advertising to women Degree of recognition International Media name/outlet The Lighthouse Media type Web Country/Territory Australia Date 27/02/26 Description New research by Macquarie University reveals six make-or-break factors that determine whether gender-equality advertising targeted at women builds loyalty or triggers backlash. URL https://lighthouse.mq.edu.au/article/2026/feb-2026/prove-it-or-lose-her-the-new-rules-for-advertising-to-women Persons Vu Phuong Uyen Ho, Syed Rahman, Jana Bowden, Jamie Carlson