Riding the K-wave: How Korean pop culture made a splash in the West

Description

The global success of Korean pop culture, Hallyu, is the result of a long-term cultural strategy rather than a sudden trend, with hits like Squid Game reflecting decades of development. Korean music, film, and media have transcended cultural and language barriers to reshape Western popular culture and establish South Korea as a major soft power influence.

Subject

The global rise and influence of Korean pop culture (the Korean Wave or Hallyu)