Media contributions
1Media contributions
Title Shrinkflation 101: The Economics of Smaller Groceries Degree of recognition International Media name/outlet New York Times Media type Web Country/Territory United States Date 1/03/24 Description “I can see consumers becoming more and more aware of the existence of shrinkflation,” said Jun Yao, a marketing lecturer at Macquarie University in Australia who has studied the trend.
And as more chains and online retailers post unit costs, shoppers may be more attuned to size changes, Mr. Yao said, an awareness that could beat back against future shrinkage.
The practice, he said, “can backfire — and damage the brand image.”Producer/Author Jeanna Smialek URL https://www.nytimes.com/2024/03/01/business/economy/shrinkflation-groceries.html Persons Jun Yao