Shrinkflation 101: The Economics of Smaller Groceries

Press/Media: Expert Comment

Description

Dr. Jun Yao shared his insights and comments with the New York Times on the far-reaching effects of Shrinkflation

Period1 Mar 2024

Media contributions

1

Media contributions

  • TitleShrinkflation 101: The Economics of Smaller Groceries
    Degree of recognitionInternational
    Media name/outletNew York Times
    Media typeWeb
    Country/TerritoryUnited States
    Date1/03/24
    Description“I can see consumers becoming more and more aware of the existence of shrinkflation,” said Jun Yao, a marketing lecturer at Macquarie University in Australia who has studied the trend.

    And as more chains and online retailers post unit costs, shoppers may be more attuned to size changes, Mr. Yao said, an awareness that could beat back against future shrinkage.

    The practice, he said, “can backfire — and damage the brand image.”
    Producer/AuthorJeanna Smialek
    URLhttps://www.nytimes.com/2024/03/01/business/economy/shrinkflation-groceries.html
    PersonsJun Yao