Sneaky ways retailers get you to spend more

Press/Media: Expert Comment

Description

It’s the most wonderful time of the year… for sales! Black Friday, Christmas, Boxing Day and New Years sales are alluring, especially if you have received a gift card as a present. It is so easy to be lured in by the sale signs and the special promotions at a store. Whether the plan was just to purchase a t-shirt or a bottle of milk, retailers use clever techniques to get you to spend a lot more than you plan to. But do we need to be careful as consumers? If a $100 product is marked at 50% off – have we saved $50 or spent $50? To find out about how retailers use tactics to get consumers to spend more, we spoke to Associate Professor Michael Volkov from Macquarie Business School who specialises in marketing and consumer behaviour.

Subject

Boxing Day, Christmas, Marketing, Marketing Tactics, Sales, Spending

Period24 Dec 2019

Media contributions

1

Media contributions

  • TitleSneaky ways retailers get you to spend more
    Degree of recognitionLocal
    Media name/outlet2ser
    Media typeRadio
    Duration/Length/Size6:48
    CountryAustralia
    Date24/12/19
    DescriptionIt’s the most wonderful time of the year… for sales! Black Friday, Christmas, Boxing Day and New Years sales are alluring, especially if you have received a gift card as a present. It is so easy to be lured in by the sale signs and the special promotions at a store. Whether the plan was just to purchase a t-shirt or a bottle of milk, retailers use clever techniques to get you to spend a lot more than you plan to. But do we need to be careful as consumers? If a $100 product is marked at 50% off – have we saved $50 or spent $50? To find out about how retailers use tactics to get consumers to spend more, we spoke to Associate Professor Michael Volkov from Macquarie Business School who specialises in marketing and consumer behaviour.
    Producer/AuthorNeilab Osman
    URLhttps://2ser.com/buy-1-get-1-free-sneaky-ways-retailers-get-you-to-spend-more/
    PersonsMichael Volkov