The BHP rebrand might be a success even if it doesn’t drive sales

Press/Media: Other

Period	19 May 2017

Media coverage

Title	Article written by Chris Baumann
Media name/outlet	The Conversation
Date	19/05/17
URL	https://theconversation.com/the-bhp-rebrand-might-be-a-success-even-if-it-doesnt-drive-sales-77787
Persons	Chris Baumann