'Time to step forward': Australia could be making billions with this untapped export

Press/Media: Expert Comment

Description

Success stories from Japan and South Korea show how cultural content can drive global soft power, while Australia still lags in creative exports. Experts argue that Australia needs a coordinated strategy and stronger support for artists to establish an authentic cultural presence overseas.

Period29 Nov 2025

Media contributions

1

Media contributions

  • Title'Time to step forward': Australia could be making billions with this untapped export
    Degree of recognitionNational
    Media name/outletSBS News
    Media typeWeb
    Duration/Length/Size2280 words
    Country/TerritoryAustralia
    Date29/11/25
    DescriptionSuccess stories from Japan and South Korea show how cultural content can drive global soft power, while Australia still lags in creative exports. Experts argue that Australia needs a coordinated strategy and stronger support for artists to establish an authentic cultural presence overseas.
    Producer/AuthorWing Kuang
    URLhttps://www.sbs.com.au/news/article/what-australia-can-learn-from-japan-south-korea-global-content-success/kihj9n86r
    PersonsSung-Ae Lee
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