“We’re for everyone”: How Havaianas is embracing diversity and inclusion

Press/Media: Expert Comment

Description

Standing by community values should be viewed as a long-term commitment for retailers. Values are visible from the shopfront promotion and product development through to employee engagement and initiatives.

“Inclusion and diversity is not just about the product being sold. Nor is it solely about the displays, ads, social media platforms and so on. All touchpoints in the customer journey matter and all touchpoints support an inclusive shopping experience,” she pointed out.

Diversity and inclusion need to be at the heart of the brand identity and its values. Consumers don’t just buy products. They buy values and they engage and shop with brands that reflect who they are.

Period8 Dec 2020

Media contributions

1

Media contributions

  • Title“We’re for everyone”: How Havaianas is embracing diversity and inclusion
    Media name/outletInside Retail
    CountryAustralia
    Date8/12/20
    DescriptionStanding by community values should be viewed as a long-term commitment for retailers. Values are visible from the shopfront promotion and product development through to employee engagement and initiatives.

    “Inclusion and diversity is not just about the product being sold. Nor is it solely about the displays, ads, social media platforms and so on. All touchpoints in the customer journey matter and all touchpoints support an inclusive shopping experience,” she pointed out.

    Diversity and inclusion need to be at the heart of the brand identity and its values. Consumers don’t just buy products. They buy values and they engage and shop with brands that reflect who they are.
    URLhttps://insideretail.com.au/stores/store-design/were-for-everyone-how-havaianas-is-embracing-diversity-and-inclusion-202012
    PersonsJana Bowden