“We’re for everyone”: How Havaianas is embracing diversity and inclusion

Description

Standing by community values should be viewed as a long-term commitment for retailers. Values are visible from the shopfront promotion and product development through to employee engagement and initiatives.

“Inclusion and diversity is not just about the product being sold. Nor is it solely about the displays, ads, social media platforms and so on. All touchpoints in the customer journey matter and all touchpoints support an inclusive shopping experience,” she pointed out.

Diversity and inclusion need to be at the heart of the brand identity and its values. Consumers don’t just buy products. They buy values and they engage and shop with brands that reflect who they are.