A tale of two heaters: why shoppers think with their hearts instead of their heads

Sharifi, Shahin (Participant)

Department of Marketing

Impact: Policy impacts

Description of impact

A synopsis of my research paper published by the Lighthouse Macquarie University

Impact date	19 Aug 2020
Category of impact	Policy impacts
Impact level	Mature

Related content

Research Outputs

The Influence of arbitrary breakpoints on judgments of maximum output

Research output: Contribution to journal › Article