Examining the Impacts of Positive and Negative Online Hotel Reviews

Impact: Economic impacts

Description of impact

A managerial pitch of an article published in Journal of Hospitality Marketing and Management on the effect of review type, need for cognitive closure, and satisfaction guarantees by firms. The article is published at Hotelexecutives.com--the professional outlet read internationally by hotel managers.
Impact date17 Feb 2019
Category of impactEconomic impacts