Media Engagement 2020 - audience reach (8.9m+) and advertising sales rate value of contribution (AUD$9.5m+)

Impact: Commercial impacts, Society impacts

Description of impact

Passionate about having an impact, Jana strongly believes in providing a service to the public by translating marketing research into practice, and communicating her knowledge with the public. Jana regularly engages with media to discuss marketing and consumer behaviour across TV, radio, print and digital news.

In 2020 she contributed over 100+ expert comment, opinion editorial and columns for media outlets such as The Australian, Australian Financial Review, Sydney Morning Herald, The New Daily, SmartCompany, The Conversation, Channel 9 (A Current Affair), Sky News, 7 News, and the ABC News. She is also a columnist and international awards panelist for the retail industry.

For the 12 months from 1 December 2019 to 1 December 2020 this media coverage has reached a public audience of 8,979,344 Australians with an Advertising Sales Rate value of AUD $9,549,973 according to data tracked by the University media monitor service.
Impact date2020
Category of impactCommercial impacts, Society impacts
Impact levelBenefit