Reviving the Business Events Industry: Research Report Results in $50 Million Policy Action

Impact: Policy impacts, Commercial impacts

Description of impact

At the onset of COVID-19 in 2020, the consultancy firm, McCrindle, engaged Prashan's research expertise in business analytics for their client, the Business Events Council of Australia (BECA).

BECA wanted McCrindle to quantify the impact on the sector due to COVID-19 and forecast the dollar-impact.


Using a triangulated approach of a literature review, primary surveys, as well as business forecasting techniques – the McCrindle team and Prashan arrived at a figure of $35.7 billion. Prashan utilised his expertise in economics and business forecasting to provide comment as well as help forecast the impact of COVID-19 on the business events industry.

The team produced the 'Lost business report – Impacts of COVID-19 on the business events industry'

BECA then used their extensive research to successfully lobby the Federal Government for support for the sector.

Policy Change
"BECA welcomes $50 million funding announcement which will instill confidence and build momentum for Australia’s business events industry. Government funding granted in response to BECA’s Recovery and Rebound Framework which highlighted the devastating impact of the pandemic and the need for business confidence to position itself for a rebound as market conditions improve. The impact ofCOVID-19 on business events has cost Australia’s visitor economy $35.7 billion”– BECA (September 2020)

In turn, Prashan was able to use this report as a case study in his own Business Forecasting course as he showcased the application of the very techniques of Time Series Models and Regression Models that he teaches his students.
Impact date20202022
Category of impactPolicy impacts, Commercial impacts
Impact levelMature