Jana's research focuses on analysing consumer sentiment in social media, examining digital marketing strategies and understanding the impact of consumer engagement with brands. Her seminal paper on consumer engagement is the third most highly cited article in the Journal of Marketing Theory.
Stanford University placed Jana on the world Top 2% World Citations Scientists list in 2020. She is ranked within the top 2% of researchers globally in the Marketing discipline. She is also in the top 2% global researchers across all disciplines.