Fingerprint Dive into the research topics where Department of Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Marketing Engineering & Materials Science
Innovation Engineering & Materials Science
Confucianism Social Sciences
Energy efficiency Engineering & Materials Science
competitiveness Social Sciences
internship Social Sciences
student Social Sciences
advertising industry Social Sciences

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Photo of Muhammad Aftab Alam

Muhammad Aftab Alam

Person: Professional, Doctor of Philosophy, Teaching only

No photo of Lawrence Ang

Lawrence Ang

Person: Teaching and research

Photo of Chris Baumann

Chris Baumann

Person: Professional, Teaching and research


Projects 2017 2022

Research Output 2016 2020

Confucianism, discipline, and competitiveness

Baumann, C., Winzar, H. & Viengkham, D., 2020, New York: Routledge, Taylor and Francis Group. 257 p. (Routledge Studies in International Business and the World Economy)

Research output: Book/ReportBookResearchpeer-review


60 Years of March and Simon's Organizations: An empirical examination of its impact and influence on subsequent research

Wilden, R., Hohberger, J., Devinney, T. & Lumineau, F., 2019, (Accepted/In press) In : Journal of Management Studies.

Research output: Contribution to journalArticleResearchpeer-review

New organizational forms
Book value
Text mining
Systematic review

Adapt fast or die slowly: Complex adaptive business models at Cisco Systems

Groeger, L., Bruce, K. & Rolfe, I., Feb 2019, In : Industrial Marketing Management. 77, p. 102-115 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Business model
Decision making
Complexity theory

Activities 2014 2019

  • 3 Editorial work
  • 3 Oral presentation
  • 2 Consultancy

Entrepreneurs’ resource creation through network bricolage

Frances Chang (Speaker), Cynthia Webster (Speaker)
6 Feb 2019

Activity: Talk or presentationOral presentation

Journal of Strategic Marketing (Journal)

Riza Casidy (Editor)
25 Mar 2019 → …

Activity: Publication peer-review and editorial workEditorial work

Innovating face-to-face learning using social platforms

Lara Moroko (Speaker)
27 Nov 2018

Activity: Talk or presentationOral presentation

Press / Media

Citizensourcing our way to Utopia

Ralf Wilden


1 media contribution

Press/Media: Research

Taking performance cues from East Asian markets

Christoph Baumann


1 media contribution

Press/Media: Expert Comment

Study finds management cautious about citizen sourcing

Ralf Wilden


1 media contribution

Press/Media: Research