Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Engineering & Materials Science
Innovation Engineering & Materials Science
Energy efficiency Engineering & Materials Science
internship Social Sciences
advertising industry Social Sciences
Confucianism Social Sciences
creativity Social Sciences
driver Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Profiles

Photo of Muhammad Aftab Alam

Muhammad Aftab Alam

Person: Professional, Doctor of Philosophy, Teaching only

20152019
No photo of Lawrence Ang

Lawrence Ang

Person: Teaching and research

20002018
Photo of Chris Baumann

Chris Baumann

Person: Professional, Teaching and research

20032019

Projects 2019 2020

Research Output 2016 2019

Adapt fast or die slowly: Complex adaptive business models at Cisco Systems

Groeger, L., Bruce, K. & Rolfe, I., Feb 2019, In : Industrial Marketing Management. 77, p. 102-115 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Business model
Decision making
Top-down
Fitness
Complexity theory

A typology of organisational stakeholder engagement with place brand identity

Helmi, J., Bridson, K. & Casidy, R., 31 Mar 2019, In : Journal of Strategic Marketing.

Research output: Contribution to journalArticleResearchpeer-review

Brand identity
Stakeholder engagement
Stakeholders
Internalization
Branding

Competitive Productivity (CP) at macro–meso–micro levels

Baumann, C., Cherry, M. & Chu, W., 5 Feb 2019, In : Cross Cultural and Strategic Management.

Research output: Contribution to journalArticleResearchpeer-review

micro level
productivity
competitiveness
macro level
firm

Activities 2014 2019

  • 3 Editorial work
  • 2 Consultancy
  • 1 Oral presentation

Journal of Strategic Marketing (Journal)

Riza Casidy (Editor)
25 Mar 2019 → …

Activity: Publication peer-review and editorial workEditorial work

Innovating face-to-face learning using social platforms

Lara Moroko (Speaker)
27 Nov 2018

Activity: Talk or presentationOral presentation

Press / Media

HOTELS SHOULDN’T FOCUS ON ONLINE REVIEWS

Seyed Shahin Sharifi

29/11/18

1 item of media coverage

Press/Media: Research

Employee and customer driven brand value creation and destruction

Lara Moroko & Sarah Duffy

18/03/16

1 item of media coverage

Press/Media: Expert Comment

Employer Branding

Lara Moroko

23/03/09

1 item of media coverage

Press/Media: Research