Fingerprint Dive into the research topics where Department of Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Marketing Engineering & Materials Science
Innovation Engineering & Materials Science
Confucianism Social Sciences
Energy efficiency Engineering & Materials Science
competitiveness Social Sciences
internship Social Sciences
student Social Sciences
advertising industry Social Sciences

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Profiles

Photo of Muhammad Aftab Alam

Muhammad Aftab Alam

Person: Professional, Doctor of Philosophy, Teaching only

20152019
No photo of Lawrence Ang

Lawrence Ang

Person: Teaching and research

20002018
Photo of Chris Baumann

Chris Baumann

Person: Professional, Teaching and research

20032020

Projects 2017 2021

Research Output 2016 2020

Confucianism, discipline, and competitiveness

Baumann, C., Winzar, H. & Viengkham, D., 2020, New York: Routledge, Taylor and Francis Group. 257 p. (Routledge Studies in International Business and the World Economy)

Research output: Book/ReportBookResearchpeer-review

Confucianism
competitiveness
taxonomy
productivity
performance

Adapt fast or die slowly: Complex adaptive business models at Cisco Systems

Groeger, L., Bruce, K. & Rolfe, I., Feb 2019, In : Industrial Marketing Management. 77, p. 102-115 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Business model
Decision making
Top-down
Fitness
Complexity theory

A taxonomy of emotion and cognition for student reflection: introducing emo-cog

Harvey, M., Baumann, C. & Fredericks, V., 2019, In : Higher Education Research and Development. 38, 6, p. 1138-1153 16 p.

Research output: Contribution to journalArticleResearchpeer-review

taxonomy
cognition
emotion
student
learning

Activities 2014 2019

  • 3 Editorial work
  • 2 Consultancy
  • 1 Oral presentation

Journal of Strategic Marketing (Journal)

Riza Casidy (Editor)
25 Mar 2019 → …

Activity: Publication peer-review and editorial workEditorial work

Innovating face-to-face learning using social platforms

Lara Moroko (Speaker)
27 Nov 2018

Activity: Talk or presentationOral presentation

Press / Media

Retail Marketing and Consumer Behaviour

Jana Bowden

25/07/1923/08/19

3 media contributions

Press/Media: Expert Comment

HOTELS SHOULDN’T FOCUS ON ONLINE REVIEWS

Seyed Shahin Sharifi

29/11/18

1 item of media coverage

Press/Media: Research

Employee and customer driven brand value creation and destruction

Lara Moroko & Sarah Duffy

18/03/16

1 item of media coverage

Press/Media: Expert Comment