Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Engineering & Materials Science
Innovation Engineering & Materials Science
Energy efficiency Engineering & Materials Science
advertising industry Social Sciences
Confucianism Social Sciences
driver Social Sciences
performance Social Sciences
student Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Profiles

Photo of Muhammad Aftab Alam
20152018
No photo of Lawrence Ang

Lawrence Ang

Person: Teaching and research

20002018
Photo of Chris Baumann

Chris Baumann

Person: Professional, Teaching and research

20032018

Projects 2019 2020

Research Output 2016 2019

Crowdsourcing without profit: the role of the seeker in open social innovation

Randhawa, K., Wilden, R. & West, J., 17 Feb 2019, In : R and D Management.

Research output: Contribution to journalArticleResearchpeer-review

Profitability
Innovation
Profit
Social innovation
Open innovation

Exploring brand strength's nomological net and its dimensional dynamics

Wymer, W. & Casidy, R., 2019, In : Journal of Retailing and Consumer Services. 49, p. 11-22 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Brand strength
Word-of-mouth
Brand preference
Online survey
Modeling method

How do materialists choose prominent brands in emerging markets?

Siahtiri, V. & Lee, W. J. T., Jan 2019, In : Journal of Retailing and Consumer Services. 46, p. 133-138 6 p.

Research output: Contribution to journalArticleResearchpeer-review

Materialism
Emerging markets
Price consciousness
Brand choice
Managers

Activities 2015 2018

  • 2 Consultancy
  • 1 Oral presentation

Innovating face-to-face learning using social platforms

Lara Moroko (Speaker)
27 Nov 2018

Activity: Talk or presentationOral presentation

Press / Media

HOTELS SHOULDN’T FOCUS ON ONLINE REVIEWS

Seyed Shahin Sharifi

29/11/18

1 item of media coverage

Press/Media: Research

Employee and customer driven brand value creation and destruction

Lara Moroko & Sarah Duffy

18/03/16

1 item of media coverage

Press/Media: Expert Comment

Employer Branding

Lara Moroko

23/03/09

1 item of media coverage

Press/Media: Research