Fingerprint Dive into the research topics where Department of Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Profiles

    No photo of Lawrence Ang

    Lawrence Ang

    Person: Teaching and research

    20002020
    Photo of Chris Baumann

    Chris Baumann

    Person: Professional, Teaching and research

    20032020
    Photo of Jana Bowden

    Jana Bowden

    Person: Teaching and research

    20052019

    Projects

    Empathetic capacity and human-robot interaction

    Lajante, M., Tojib, D. & Ho, I.

    5/08/19 → …

    Project: Research

    Goal orientations and service innovation adoption

    Tojib, D., Ho, I. & Tsarenko, Y.

    4/07/19 → …

    Project: Research

    Research Output

  • 1 Citation (Scopus)

    B2B purchase engagement: Examining the key drivers and outcomes in professional services

    Nyadzayo, M. W., Casidy, R. & Thaichon, P., Feb 2020, In : Industrial Marketing Management. 85, p. 197-208 12 p.

    Research output: Contribution to journalArticle

  • 1 Citation (Scopus)
  • Activities

    Marketing in a New Era: Challenges and Moving Forward

    Yimin Huang (Speaker)
    9 Jan 2020

    Activity: Talk or presentationInvited talk

    Craig Fleisher

    Lan Snell (Host)
    10 Feb 202021 Feb 2020

    Activity: Hosting a visitorHosting an academic visitor

    International Journal of Consumer Studies (Journal)

    Syed Rahman (Reviewer)
    2020 → …

    Activity: Publication peer-review and editorial workPublication Peer-review

    Press / Media

    CMOs: Let middle managers lead radical innovation

    Ralf Wilden

    22/06/20

    1 Media contribution

    Press/Media: Research

    Does marketing influence culture or does culture influence marketing?

    Michael Volkov

    25/02/20

    1 Media contribution

    Press/Media: Expert Comment

    The return of truth: How the tide is turning against corporate speak

    Lan Snell

    24/01/20

    1 Media contribution

    Press/Media: Expert Comment