Fingerprint Dive into the research topics where Department of Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.


    No photo of Lawrence Ang

    Lawrence Ang

    Person: Teaching and research

    Photo of Chris Baumann

    Chris Baumann

    Person: Professional, Teaching and research

    Photo of Jana Bowden

    Jana Bowden

    Person: Teaching and research



    Empathetic capacity and human-robot interaction

    Lajante, M., Tojib, D. & Ho, I.

    5/08/19 → …

    Project: Research

    Goal orientations and service innovation adoption

    Tojib, D., Ho, I. & Tsarenko, Y.

    4/07/19 → …

    Project: Research

    Customer helping and service failure

    Ho, I., Tojib, D. & Tsarenko, Y.

    1/07/19 → …

    Project: Research

    Research Output

    B2B purchase engagement: Examining the key drivers and outcomes in professional services

    Nyadzayo, M. W., Casidy, R. & Thaichon, P., Feb 2020, In : Industrial Marketing Management. 85, p. 197-208 12 p.

    Research output: Contribution to journalArticle

  • Confucianism, discipline, and competitiveness

    Baumann, C., Winzar, H. & Viengkham, D., 2020, New York: Routledge, Taylor and Francis Group. 257 p. (Routledge Studies in International Business and the World Economy)

    Research output: Book/ReportBook

  • Activities

    Craig Fleisher

    Lan Snell (Host)
    10 Feb 202021 Feb 2020

    Activity: Hosting a visitorHosting an academic visitor

    Aligning College-Career Pathways to Improve Education and Workforce Outcomes

    Lan Snell (Speaker)
    29 Mar 20201 Apr 2020

    Activity: Talk or presentationInvited talk

    Press / Media

    Does marketing influence culture or does culture influence marketing?

    Michael Volkov


    1 Media contribution

    Press/Media: Expert Comment

    The return of truth: How the tide is turning against corporate speak

    Lan Snell


    1 Media contribution

    Press/Media: Expert Comment

    Sneaky ways retailers get you to spend more

    Michael Volkov


    1 Media contribution

    Press/Media: Expert Comment