Projects per year
Fingerprint
Dive into the research topics where Department of Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
-
Chris Baumann
- Department of Marketing - Professor
- Centre for Workforce Futures
- Innovation, Strategy and Entrepreneurship Research Centre
Person: Teaching and research
-
LP23 (Monash led): Engineering optimal particle maturation in multicomponent sprays
Duke, D. (Chief Investigator), Ong, H. X. (Primary Chief Investigator), Young, P. (Chief Investigator), Traini, D. (Chief Investigator), Myatt, B. (Partner Investigator) & Stein, S. W. (Partner Investigator)
24/03/25 → 23/03/28
Project: Research
-
The effect of disclosing AI tool use on marketing communications
Rahman, S. (Primary Chief Investigator), Hook, M. (Chief Investigator), Guha, A. (Associate Investigator), Castro , A. V. C. (Associate Investigator) & Grewal, D. (Associate Investigator)
4/11/24 → …
Project: Research
-
DAAD23: Bridging the academic-practitioner gap: A comparative study in Australia and Germany
Piehler, R. (Primary Chief Investigator), Wilden, R. (Chief Investigator), Padigar, M. (Chief Investigator), Klein, K. (Partner Investigator), Schade, M. (Partner Investigator), Schewe, M. (PhD Student), Frese, F. (PhD Student) & Steding, S. (PhD Student)
1/01/24 → 31/12/25
Project: Research
Research output
-
From Safety to Engagement: Measuring Safe Customer Experience and Well-being in Omnichannel Retail
Rahman, S., Carlson, J., Chowdhury, M. N., Gudergan, S., Wetzels, M., Ringle, C. M. & Grewal, D., Feb 2026, (Accepted/In press) AMA Winter Academic Conference 2026.Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review
-
The Power of Customer Engagement, Message burnout, and Ethical Orientation: How Femvertising Affects Share-of-wallet
Ho, V. P. U., Rahman, S., Bowden, J., Carlson, J. & Ringle, C. M., Feb 2026, (Accepted/In press) AMA Winter Academic Conference 2026. Madrid, SpainResearch output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review
-
Act your age to engage: field evidence on parent versus brand extension
Tincknell, L., Mathmann, F., Torgler, B. & Akareem, H. S., Jan 2025, In: Journal of Brand Management. 32, 1, p. 34-49 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile14 Downloads (Pure)
Prizes
-
Applying Social Media Methods to On-Line Teaching: The Case of BUS800 E-Commerce Strategy
Koslow, S. (Recipient), 2014
Prize: Teaching award
-
Australian Awards for University Teaching (Government) 2018 DVC Nomination
Bowden, J. (Recipient), 2018
Prize
-
Academy of Marketing Science (AMS) Annual Conference
Piehler, R. (Track chair) & Didi Alaoui, M. (Track chair)
2025Activity: Participating in or organising an event › Organising a conference, workshop or event series
-
Journal of Product & Brand Management (Journal)
Chen, J. (Reviewer)
2025 → …Activity: Peer-review and editorial of research outputs › Publication Peer-review
-
ANZMAC 2025 (Event)
Siuki, H. (Reviewer)
2025Activity: Peer-review and editorial of research outputs › Editorial work
Press/Media
-
TV Channel 10 (National): Why ‘Necro-Branding’ Celebrity Memorabilia Is About To Get Weirder (please watch YouTube video)
1/11/24 → 1/11/25
2 Media contributions
Press/Media: Expert Comment
-
Is the customer still always right? Who CEOs listen to when innovation gets risky
Wilden, R., Lin, N., Chirico, F. & Khan, S.
15/10/25
1 Media contribution
Press/Media: Research
-
Is the customer still always right? Who CEOs listen to when innovation gets risky
Wilden, R., Lin, N., Chirico, F. & Khan, S.
14/10/25
1 item of Media coverage
Press/Media: Research
Impacts
-
A tale of two heaters: why shoppers think with their hearts instead of their heads
Sharifi, S. (Participant)
Impact: Policy impacts
-
-
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design
Akareem, H. (Participant), Ferdous, A. (Next user/research partner), Viswanathan, M. (Next user/research partner), Hollebeek, L. (Next user/research partner) & Ringer, A. (Next user/research partner)
Impact: Economy impacts, Policy impacts, Technology impacts, Organisation impacts