Projects per year
Fingerprint
Dive into the research topics where Department of Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
-
-
-
Chris Baumann
- Department of Marketing - Professor
- Centre for Workforce Futures
- Innovation, Strategy and Entrepreneurship Research Centre
Person: Teaching and research
-
LP23 (Monash led): Engineering optimal particle maturation in multicomponent sprays
Duke, D. (Chief Investigator), Ong, H. X. (Primary Chief Investigator), Young, P. (Chief Investigator), Traini, D. (Chief Investigator), Myatt, B. (Partner Investigator) & Stein, S. W. (Partner Investigator)
24/03/25 → 23/03/28
Project: Research
-
Femvertising: measurement and implications
Rahman, S. (Primary Chief Investigator), Bowden, J. (Primary Chief Investigator), Ho, V. P. U. (Chief Investigator), Carlson, J. (Associate Investigator) & Ringle, C. (Associate Investigator)
2/01/25 → …
Project: Research
-
The effect of disclosing AI tool use on marketing communications
Rahman, S. (Primary Chief Investigator), Hook, M. (Chief Investigator), Guha, A. (Associate Investigator), Castro , A. V. C. (Associate Investigator) & Grewal, D. (Associate Investigator)
4/11/24 → …
Project: Research
Research output
-
Academic learning and performance: investigating marketing students’ reflections
Harvey, M. & Baumann, C., 23 Sept 2026, (E-pub ahead of print) In: Marketing education review.Research output: Contribution to journal › Article › peer-review
Open Access -
An Integrative framework and research agenda for diversity, equity, and inclusion in AI‐driven marketing
Frank, D., Bruckdorfer, R., Jacobsen, L. F., Li, Y. & Otterbring, T., May 2026, In: Psychology & Marketing. 43, 5, p. 1277-1290 14 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Link opens in a new tab Citations (Scopus)11 Downloads (Pure) -
Beyond immersion: how metaverse customer experience shapes users’ well-being perceptions and sustained engagement
Rahman, S. M., Bowden, J.L.-H., Eshaghi, M. S., Afshardoost, M. & Guha, A., 10 Jul 2026, (E-pub ahead of print) In: Journal of Consumer Marketing. p. 1-28 28 p.Research output: Contribution to journal › Article › peer-review
Open Access5 Downloads (Pure)
Prizes
-
File
-
2025: Jay Lindquist Best World Marketing Congress (WMC) Paper Award 2025
Rahman, S. (Recipient), Jul 2025
Prize
File -
2026: Best in Track Paper for the Services and Customer Experience track at the 2026 AMA Winter Academic Conference
Rahman, S. (Recipient), 7 Jan 2026
Prize
File
-
Australian and New Zealand Marketing Academy (ANZMAC) Conference
Piehler, R. (Track chair), France, C. (Track chair) & Lie, D. S. (Track chair)
2026Activity: Participating in or organising an event › Organising a conference, workshop or event series
-
ANZMAC (External organisation)
Piehler, R. (Member)
1 Jan 2026 → …Activity: Membership › Membership of committee
-
Journal of Retailing (Journal)
Rahman, S. (Member of editorial board)
2026 → …Activity: Peer-review and editorial of research outputs › Publication Peer-review
Press/Media
-
Promoting A* publication on Artificial Intelligence (AI)
7/10/26
1 Media contribution
Press/Media: Research
-
‘Being dragged into a story that isn’t theirs’: Swans crisis spills into AFLW as sponsors yank or weigh up reallocating dollars; could ‘better culture’ positioning be a liability?
27/08/26
1 Media contribution
Press/Media: Expert Comment
-
Prove it or lose her: The new rules for advertising to women
Ho, V. P. U., Rahman, S., Bowden, J. & Carlson, J.
27/02/26
1 item of Media coverage
Press/Media: Research
Impacts
-
A tale of two heaters: why shoppers think with their hearts instead of their heads
Sharifi, S. (Participant)
Impact: Policy impacts
-
-
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design
Akareem, H. (Participant), Ferdous, A. (Next user/research partner), Viswanathan, M. (Next user/research partner), Hollebeek, L. (Next user/research partner) & Ringer, A. (Next user/research partner)
Impact: Economy impacts, Policy impacts, Technology impacts, Organisation impacts